Membership

Biography

Jia Liu is Associate Professor of Marketing and affiliated Associate Professor in the Department of Industrial Engineering and Decision Analytics at HKUST. Her research integrates AI, big data analytics, causal inference, and multimodal agentic systems to advance marketing, generative search, and supply chain intelligence. Across these research streams, she studies how firms can turn large-scale data into actionable intelligence for brand building, platform strategy, search visibility, competitive intelligence, and global supply chain adaptation. Her research has been published in many premier journals and received major global recognitions. She earned her PhD in Marketing from Columbia University.